May 30th, 2012 → 1:55 pm @ Ari Kaplan
Back in the late 1990s, I started freelancing soon after I began practicing law. I had the opportunity to co-author a column for the Journal of Commerce with a remarkable lawyer, but as the Internet started becoming more popular, I began pitching ideas related to the convergence of technology and the law. One of the earliest outlets I contacted was a website known as Prairielaw.com (acquired by Lawyers.com) and it was kind to publish this piece.
In 2003, its founder, Kevin O’Keefe, went on to create LexBlog, which has become one of the largest and most successful platforms for blogging and social media in the legal industry, boasting 6,000 lawyer authors. I had the chance to interview Kevin at Avvo‘s recent Avvocating conference in Seattle and we discussed the evolution of how professionals are raising their profiles, techniques for leveraging technology to build a reputation, and proven methods for enhancing relationships. Among many other great points, he noted that “Content is not the most important thing; listening is the most important thing.”
Watch our interview below:
May 16th, 2012 → 10:27 am @ Ari Kaplan
I had the chance to participate in the Law Firm Marketing Masters series and on a recent visit to New York City, I met with its creator, Dan Toombs, the founder of Grow Your Firm, an Australian web marketing company that assists professional services firms with enhancing their digital presence. We discussed the state of the Australian market and the benefits of leveraging Vizibility, among other topics. Watch our interview below:
May 7th, 2012 → 1:20 pm @ Ari Kaplan
I have been reading various reports about the makers of the Pebble watch shattering fundraising records on Kickstarter (including this recent article from CNNMoney). At the time of this posting, Pebble had secured $8,892,610 from 59,100 backers (over $5 million more than the prior record holder, Double Fine Productions). Then I saw this discussion of 8 Tips for Raising Money Through Kickstarter and wanted to share its tips:
To study Pebble’s (record-breaking) stats or to pre-order a watch, visit it’s Kickstarter page here.
May 2nd, 2012 → 11:30 am @ Ari Kaplan
I read this article in Fast Company about Brooklyn-based MakerBot Industries with great interest (not just because I am from Sheepshead Bay), as the idea of publicly available 3-D printers (albeit at a price of $1,749 each) captures the very essence of reinvention. The ability to create prototypes and small-scale models has the potential to launch an entire generation of visionaries. The article by Rob Walker details the company’s rise, profiles its founder, Bre Pettis, and offers this glimpse into how the printers work.