The Reinvention of Interactive Marketing in Professional Services

August 30th, 2012 → 11:48 am @ Ari Kaplan

I had a chance to speak with John Simpson, founder & CEO of One North Interactive, which recently announced the acquisition of the web assets of Thomson Reuters’ Hubbard One, about the mission of One North Interactive, the evolution of law firm websites, interactive marketing trends, and how social media is reinventing how lawyers and their firms connect with audiences.

Listen to our interview below:

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Transforming Medicine With Social Networking

August 20th, 2012 → 8:01 am @ Ari Kaplan

In the appendix to Reinventing Professional Services, I included a list of over 40 different social networks and just learned of a new one that seems to have the potential to transform medical care.  Doximity is a free site for doctors, which enables them to seek (HIPPA-compliant) advice on complex cases, as well as reconnect with colleagues, former classmates and co-residents, create research, 2nd opinion, and consulting opportunities, and raise the visibility of their practices.  It counts 1 in 7 physician members (in fact, over 80,000 across the U.S. have joined since October 2010) and verifies each prospect, who can upload a resume, publications list, training experience and lectures, to permit others to determine the best professional for a particular consultation.  Consumers pay to access the Doximity database, but users leverage it as a free clinical tool.

[HT to my colleague, Dr. Bryan Vartabedian, blogger at 33Charts.com and featured expert in Reinventing Professional Services, for the reference.]

Learn more in this video:

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Refocusing on Law Firm Financial Management

August 3rd, 2012 → 2:55 pm @ Ari Kaplan

With the ALA’s 2012 Law Firm Financial Management Conference fast approaching next week, I had the opportunity to speak with George Leloudis, the Executive Director of Woods Rogers PLC in Roanoke Virginia, who is also chairman of the event’s planning committee.  We discussed, among other topics:

• Who should attend and why.
• How the programming reflects the current state of the market.
• Key recommendations for maximizing the value of attendance.

Learn more about the ALA’s 2012 Law Firm Financial Management Conference being held in Chicago August 9th through the 11th here and listen to our interview below:

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