September 24th, 2012 → 4:36 pm @ Ari Kaplan
Seth Godin’s recent blog post – The Simple Power of One a Day – captures the essence of how professionals can generate momentum from incremental innovation. He highlights that there are at least 200 working days a year and we can commit to completing a single marketing task on each one of them, including:
“Enough molehills is all you need to have a mountain,” Godin concludes. Please feel free to e-mail me or leave a comment and I would be happy to send you a PDF of my tip sheet, which includes a variety of additional ideas that will help you create opportunity.
September 4th, 2012 → 3:51 pm @ Ari Kaplan
Fast Company magazine ran an interesting feature – Shaking Up Crowdfunding – recently about the challenges of financing equity shares in start-up companies using the story of an ad executive interested in buying Pabst Brewing Co. for $300 million as background. From a simple tweet to international influence on U.S. securities legislation and the passage of the JOBS Act making crowdfunding a reality, the article is a great read. The U.S. Small Business Administration also offers this overview of the differences between peer-to-peer lending and crowdfunding, noting that 40 percent of entrepreneurs start new companies with less than $5,000.