In addition to Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), Ari Kaplan is the author of Amazon.com bestseller The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), which is about how law students, lawyers and other professionals can stand out in today’s stagnant economy. The New York Law Journal called it “[a] must-have treasure box of marketing ideas.” He has addressed thousands of individuals in the legal community worldwide, who identify with his sincere approach to marketing.  [For a complete listing of schools, firms and organizations where he has spoken, click here.]

Kaplan offers strategic and cost-effective suggestions for immediately transforming one’s perspective, profile and practice. He spent nearly nine years with large law firms in New York City and understands the delicate balance between self-promotion and professionalism. He has interviewed hundreds of authorities on related topics and brings those
perspectives to bear in each of his presentations.

Kaplan has been recognized in The Wall Street Journal’s Law Blog, the Houston Chronicle, the ABA Journal, Above the Law, the National Jurist, the Chicago Lawyer, the California Recorder, the Miami Herald, the New York Post and other publications. As the principal of Ari Kaplan Advisors, he provides law-related ghostwriting and industry research services, personal coaching, and training for law students and legal professionals on publishing, communications, career enhancement, business development and networking.

In addition to being the founder of the Ari Kaplan Advisors charitable book collection through the Intergenerational Literacy Project in Chelsea, Massachusetts, he has served as a member of the Law Technology News Editorial Advisory Board and serves on the Board of Editors for ALM’s Marketing the Law Firm and Legal Tech. As a ghostwriter, he focuses on legal technology and other law-related topics.

Photo credit: DannyWeissPhoto.com.

Kaplan has published over 200 articles, served as an Internet law commentator for CNET Radio and has been interviewed on CNN. He received Apex Awards in 2010, 2008 and 2007 for feature writing, and was named a “Law Star” by LawCrossing.

He is admitted to the bar in New York, New Jersey and Washington, D.C. He earned his J.D. from George Washington University Law School and his B.A., magna cum laude, from Boston University.