Reinventing Marketing With a Rocket

April 18th, 2013 → 2:07 pm @ Ari Kaplan

I spoke with Larry Port, the founder and CEO of Rocketmatter, a cloud-based legal practice management and time and billing software product, about Rocket X1, the company’s new Internet marketing agency and hosting platform.

We discussed the company’s mission to combine public relations, website design, search engine optimization, and marketing.  Port noted that by building accountability in marketing, leveraging analytics, and structuring a creative message, users will realize unprecedented results.

Listen to our interview below:

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Igniting a New Era in Legal Marketing

January 7th, 2013 → 6:21 am @ Ari Kaplan

I spoke with Mark Britton, founder and CEO of Avvo, and Sachin Bhatia, the company’s Vice President of Product, about Avvo Ignite and the antidote to what Britton describes as traditional “gum and paper” legal marketing. Watch our discussion and a demo below:

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Reinventing Digital Marketing in Australia

May 16th, 2012 → 10:27 am @ Ari Kaplan

I had the chance to participate in the Law Firm Marketing Masters series and on a recent visit to New York City, I met with its creator, Dan Toombs, the founder of Grow Your Firm, an Australian web marketing company that assists professional services firms with enhancing their digital presence.  We discussed the state of the Australian market and the benefits of leveraging Vizibility, among other topics.  Watch our interview below:

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