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Ideas, Guidance & Perspective

Ideas, Guidance & Perspective

Ideas, Guidance & Perspective

Sharing insights with industry leaders shaping the next generation of legal and professional services

Sharing insights with industry leaders shaping the next generation of legal and professional services

Sharing insights with industry leaders shaping the next generation of legal and professional services

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Reinventing Marketing With a Rocket

Reinventing Marketing With a Rocket

April 18th, 2013 → 2:07 pm @ Ari Kaplan // 4 Comments

I spoke with Larry Port, the founder and CEO of Rocketmatter, a cloud-based legal practice management and time and billing software product, about Rocket X1, the company’s new Internet marketing agency and hosting platform.

We discussed the company’s mission to combine public relations, website design, search engine optimization, and marketing.  Port noted that by building accountability in marketing, leveraging analytics, and structuring a creative message, users will realize unprecedented results.

Listen to our interview below:


Tags: accountability, analytics, client alerts, ghostwriting for lawyers, hosting, internet marketing, larry port, law firm ghostwriter, legal industry ghostwriter, marketing, public relations, reinventing professional services, reinvention, Rocket X1, rocketmatter, seo, website design

4 Comments → “Reinventing Marketing With a Rocket”


  1. Twitter: Retweeting Best Practices

    5 years ago

    [...] Buffer App which integrates with Twitter in your browser and automatically formats retweets. We love Ari and appreciate his tweet, but in the example below, it will take a bit of editing to retweet his tweet. Buffer app makes it [...]

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  2. Ari Kaplan Speaks With Larry Port About Rocket X1 Internet Marketing for Lawyers

    5 years ago

    [...] relations, website design, search engine optimization, and marketing. Check out the full interview: Reinventing Marketing With a Rocket. Thanks, [...]

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  3. Reinventing Marketing With a Rocket | The Mac L...

    5 years ago

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  4. Twitter Best Practices : Retweeting The Right Way

    4 years ago

    [...] Buffer App which integrates with Twitter in your browser and automatically formats retweets. We love Ari and appreciate his tweet, but in the example below, it will take a bit of editing to retweet his Tweet. Buffer app makes it [...]

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About Reinventing Professionals

The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about any topic, from legal and medical advice to financial planning and accounting suggestions. This blog is designed to offer ideas, guidance, and perspectives on how to effectively navigate a perpetually shifting professional landscape, with a unique focus on the legal industry and the technology that is driving its evolution.

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