Reinventing Professional Services by Ari Kaplan

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Packed with creative insights
and practical advice

Samples: Chapter, Index, Table of Contents

Purchase the Book Now

Reviews & Media

“This book expertly showcases the multitude of opportunities the digital age has brought to the professional services market. What’s more, it sharpens the focus on the need to combine advanced technologies with a stronger, individualized approach to customers to lead businesses on a trajectory of growth and innovation.”
– Mike Walsh, CEO, LexisNexis Legal & Professional

“Reinventing Professional Services offers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. From the growth of consumer review websites, to the explosion of social media, professionals of all stripes are having their conventional wisdom rewritten. This book is an essential guide.”
– Spencer Rascoff, CEO, Zillow

“There is a dramatic shift occurring in professional services and Ari Kaplan artfully characterizes that evolution. This book combines innovative perspectives with action-oriented ideas to provide a powerful road map for success.”
– Warren Struhl, cofounder, Dale & Thomas Popcorn, and author, Starting Them Up

“Packed with creative insights and practical advice, this is a must-have handbook for every service professional who wants to prosper in the digital age.”
– Alex Terry, General Manager, Zoomerang Online Surveys & Polls

January/February 2012: Legal Management Magazine reviews Reinventing Professional Services (PDF)

“I would highly recommend this book to any reader who is seriously interested in professional service business development. There are many other books on this subject, but I think that Reinventing Professional Services is one of the best because of its unique approaches to digital marketing. Its real value is it gives you practical advice on how to accomplish your specific goals.”

November 2011: Professional Development Quarterly

“[Reinventing Professional Services is] full of insights, ideas, and anecdotes of specific ways Kaplan and countless others have used technology in simple or innovative ways. The professionals and their stories come from varied fields and offer diverse solutions to diverse needs.”

October 28, 2011: Vancouver Sun – Tough Job Market Requires a Little More Hustle, Lawyer Says

September 24, 2011: AdvisorGo Podcast for Financial Professionals

September 13, 2011: Consulting Magazine – One on One with Business Strategist and Author Ari Kaplan

Fall 2011: Legal Professional eJournal – Review of Reinventing Professional Services (PDF)

“Ari Kaplan is a seasoned and prolific writer. He offers a fresh approach in this groundbreaking book. Whether you are an attorney or non-attorney, take the time to read Reinventing Professional Services. You will get a lot out of it. Then, pass it along to your colleagues. They will be your best friends for life.”

September 6, 2011: BNET – How to Succeed as a White Collar Hustler

September 2011: Peer to Peer magazine book review – Are You a White Collar Hustler? (PDF)

“For what is an enjoyable read (rather than just yet another turgid business book), it is as much a playbook for law firm business development as it is a starting point for further discussion, which makes it as relevant to law firm CMOs as it is for CIOs. It isn’t intended to be read in one sitting, positioning it nicely as a reference book for the future rather than just a one-time read.”

July/August 2011: Legal Marketing Association Capital Chapter reviews Reinventing Professional Services (PDF)

“Kaplan does a great job in underscoring the value of personal interaction.”

June 10, 2011: The Texas Lawyer (video) interview about “a guy who wrote a couple of books…”

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© 2011 Reinventing Professional Services by Ari Kaplan