I spoke with Silvia Hodges Silverstein, the executive director of the Buying Legal Council, the international trade organization for legal procurement, and John de Forte, a London-based consultant to law and other professional services firms, who is the author of Winning Proposals – The Essential Guide for Law Firms and Legal Services Providers, which the Buying Legal Council published in July.

We discussed the genesis of the Buying Legal Council, de Forte’s new book, Winning Proposals – The Essential Guide for Law Firms and Legal Services Providers, how law firms should measure the ROI of proposal activities, what winning proposals have in common, and the North American Legal Procurement Conference on September 6th in New York.