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I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of Best Practices in Law Firm Business Development and Marketing (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession.

We discussed the genesis of Best Practices in Law firm Business Development and Marketing, the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

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advantages &ari kaplan &ari kaplan advisors &attorneys &Author &business development &co-founder &coach &coaching &e-discovery &electronic discovery &founding partner &freelance lawyering &freelance lawyers &Garman Turner Gordon &ghostwriter &Ghostwriting &Greg Garman &law &law firm &law-related &LAWCLERK &lawyers &legal industry analyst &legal professionals &legal tech &legal technology &market research &marketing &online marketplace &professional services &reinventing professional services &reinvention &risks &white paper &writer &writing &

I spoke with Greg Garman, the co-founder of LAWCLERK, an online marketplace of freelance lawyers, and a founding partner with Garman Turner Gordon.

We discussed the genesis of LAWCLERK, how Garman balances his LAWCLERK responsibilities with those of a practicing lawyer, the type of firms for which LAWCLERK’s freelancers are most appropriate, the projects that LAWCLERK’s freelancers can handle, the risks and advantages associated with hiring freelance attorneys over full-time associates, and how the freelance market for attorneys will impact the profession in 2019.

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2019 &ari kaplan &ari kaplan advisors &attorneys &Author &business development &ceo &Clio &co-founder &coach &coaching &e-discovery &electronic discovery &ghostwriter &Ghostwriting &Jack Newton &law &law firm &law practice management &law-related &lawyers &legal industry analyst &legal professionals &legal tech &legal technology &legaltech &market research &marketing &professional services &reinventing professional services &reinvention &software &white paper &writer &writing &

I spoke with Jack Newton, the co-founder and CEO of Clio, a leading practice management software platform at Legaltech 2019.

We discussed the genesis of Clio, its tenth anniversary, the launch of Clio Grow, how companies can simultaneously manage growth while maintaining a unique culture, how expectations of legal technology have changed over the past decade, and the future of legal technology.

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ari kaplan &ari kaplan advisors &attorneys &Author &BlackStone Discovery &business development &Cat Pray &coach &coaching &director of global discovery services &e-discovery &e-discovery solutions &EDRM &electronic discovery &ghostwriter &Ghostwriting &lawyers &legal industry analyst &legal professionals &legal tech &legal technology &market research &marketing &Parkash Khatri &professional services &provider &reinventing professional services &reinvention &review manager &white paper &writer &writing &

I spoke with Parkash Khatri and Cat Pray, the director of global discovery services and review manager, respectively, for Blackstone Discovery, an e-discovery solutions provider that covers the entire range of the EDRM.

We discussed Blackstone’s focus on the pharmaceutical sector, how it manages document review teams, the litigation challenges that companies will face in 2019, ways they can overcome them, the application of predictive coding, and where e-discovery is headed.

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I spoke with Andrew Mellett, the co-founder and CEO of Plexus, the maker of Legal Gateway, a legal operating system used by a wide range of in-house legal teams.

We discussed the genesis of Plexus, how the team identified the need for a legal-specific operating system, trends that are impacting the provision of legal services, how legal challenges differ around the world, the impact of artificial intelligence having on the legal industry, and ways that the role of the general counsel is evolving.

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ari kaplan &ari kaplan advisors &attorneys &Author &business development &chief information officer &CIO &coach &coaching &data &e-discovery &electronic discovery &ghostwriter &Ghostwriting &IT &Joseph Escobio &Klinedinst &law &law firm &law-related &lawyers &legal industry analyst &legal professionals &legal tech &legal technology &market research &marketing reinventing professional services &professional services &reinventing professional services &reinvention &West Coast &white paper &writer &writing &

I spoke with Joseph Escobio, the Chief Information Officer for Klinedinst, a West Coast-based law firm, where he oversees all IT, e-discovery, and data services for the firm’s five offices.

We discussed his role at Klinedinst, the IT challenges that law firms and legal professionals likely to face in 2019, how they differ from what they’ve seen in the past, ways that technology leaders within law firms can structure change, how law firms can align their efforts with their outside providers, and where legal IT is headed.

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Thank you to the following individuals for sharing their perspectives with me on the third day of Legaltech 2019:

Chris Bright, VP of Marketing, Zapproved
Ian Campbell, President & CEO, iCONECT
Corey Douglas, Director, Consilio
Monica Enand, CEO, Zapproved
Brad Harris, Distinguished Fellow of E-Discovery, Zapproved
Linda Kish, Chief Marketing Officer, Level 2 Legal Solutions
Tineke Mann, eBusiness Manager, The Information Management Group
Joy Murao, Founder & CEO, Practice Aligned Resources
Bill Piwonka, Chief Marketing Officer, Exterro
Ajith Samuel, Chief Product Officer, Exterro
Dr. Silvia Hodges Silverstein, Executive Director, Buying Legal Council
Kelly Struck, VP of Marketing, Consilio

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AI &application &ari kaplan &ari kaplan advisors &artificial intelligence &attorneys &Author &automation &building trust &business development &chief revenue officer &coach &coaching &e-discovery &electronic discovery &email management &ghostwriter &Ghostwriting &law firm &law-related &lawyers &legal industry analyst &legal professionals &legal tech &legal technology &Legaltech 2019 &machine learning &market research &marketing &professional services &reinventing professional services &reinvention &Ryan Steadman &time capture &white paper &writer &writing &Zero &

I spoke with Ryan Steadman, the chief revenue officer for Zero, at Legaltech 2019 about building trust in the application of AI and machine learning to time capture, email management, and other areas.

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