I read this story on the home page of a Chicago law firm and thought it was a great introduction to the culture of the organization:

In 1944, during World War II, Chicagoan Arthur Goldberg was deployed on a mission to North Africa for the Office of Strategic Services, a predecessor to the CIA. He knew that his old friend, Carl Devoe, was stationed in Cairo also doing intelligence work. Goldberg contacted Devoe, and the two men agreed to meet in Casablanca during Goldberg’s layover there. Soon after they met, there was a blackout in the city. Undeterred, Devoe and Goldberg went to the roof of a nearby building, sat down near the edge of a parapet and stared out into the darkness. They began to talk about their future-if they managed to live through the war. Before the night was over, the two men had agreed to start a law firm.

Storytelling really engages the reader and encourages you to learn more.  I had the honor of interviewing famed author, Seth Godin, a few years ago for an article on this topic.  Among other points of great advice, he noted:

The best way to be remarkable is to do something worth talking about, not to do something because you are panicked or to show off, but do something unique, insightful, helpful and over-the-top brave.  The beauty of the legal profession is everyone is an entrepreneur …  All of the successful ones didn’t get there by following instructions.  They got there by doing stuff they believed in and doing it in a way that people talked about.

Listen to our 4-minute interview below: