This is a great piece – A New Billionaire’s 10 Rules for Success by Robert Frank of the Wall Street Journal – about Bob Parsons, the founder of GoDaddy.com. The one rule that resonated with me was #4: “Always be moving forward.” As part of this rule, Parsons suggests that “[s]mall daily improvements eventually result in huge advantages.” Throughout the BigHand tour, I often raised the issue of incremental innovation and I discuss many features of this theory in Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011). Professionals that focus on small changes to their marketing, operations and interaction often yield surprising results.
