Becoming a Media Savvy Legal Professional
April 12, 2021
I spoke with Janet Falk, the founder of Falk Communications and Research, which provides public relations and marketing communications guidance to solo practitioners and small law firms, as well as to business executives and consultants. We discussed the value of media relations for attorneys, how they can introduce themselves to reporters as authoritative sources, what legal professionals can do to be more quotable, and the types of articles professionals should publish.