I spoke with Jody Glidden, the Founder and CEO of Postilize, a company leveraging generative AI to support business development for lawyers, accountants, and professional services firms. We discussed pitfalls that legal services providers should avoid in marketing, how the type of professional service that one provides affects the approach to marketing and business development, and ways that generative AI is affecting marketing and selling professional services.
In this 29th episode of Charting Change in Legal, Caroline Hill, Editor and Publisher of Legal IT Insider, and I discussed ILTACON 2024, the practical application of generative AI, and creating new opportunities.
I spoke with Debbie Foster, CEO of Affinity Consulting, Jen Sherman, Chief Operating Officer at CARET, and Laura Wenzel, Global Marketing and Insights Director at iManage. The three companies are part of a consortium that supported The Changemakers Report: How Midsize Law Firms Are Achieving Growth Through Adaptation, featuring the perspectives of 30 law firm leaders.
What a fun and informative mixtape from #ILTACON2024, featuring Susana Branum, Director of Marketing, Opus 2, David Cambria, Managing Director – Legal Business Advisory, Epiq, Aaron Crews, Chief Innovation Officer, UnitedLex, Mike Fouts, Global VP, Sales & Marketing, ShareFile, Ross Guberman, CEO, BriefCatch, David Horrigan, Discovery Counsel & Legal Education Director, Relativity, Todd Miller, CEO, TRE, Beth Patterson, Director, ESP Connect, Joshua Schnoll, VP, Marketing, Everlaw, and Beau Wysong, SVP, Global Marketing, Opus 2.
I spoke with Nic Beique, the Founder and CEO of Helcim, a digital payments company for various professional services providers, including law firms. We discussed the qualities and capabilities law firms should look for in a payment provider, the advantages of using payment technology separate from practice management tools, and how artificial intelligence affects how law firms process payments.
I spoke with Karl Chapman, the CEO of Kim Technologies, a no-code, patent-protected SaaS solution that generates and operates enterprise applications from content, including large language models. We discussed advice for chief technology officers facing the opportunities and challenges presented by generative AI and LLMs.
I spoke with Jonathon Fishman, the CEO of LeanLaw, a timekeeping and billing platform for small and midsize law firms. We discussed how midsize law firms can leverage financial data to improve operational efficiency and profitability, the challenges they face in managing financial operations, and where AI can enhance their ability to monitor the status of legal matters and predict financial outcomes.
I spoke with Travis Hoechlin, CEO of RizeUp Media, a digital marketing agency focused on website design, SEO, Google pay-per-click ads, and social media for law firms. We discussed how law firm marketing teams should allocate investments in website design, SEO, Google pay-per-click ads, and social media, ways that law firms can assess the return on their online marketing, and common pitfalls that law firms should avoid in digital marketing.