I spoke with David Ahrens, the chief marketing officer of FRONTEO USA, Inc., a publicly-traded global technology and services company that specializes in big data, artificial intelligence, information governance, managed review and litigation consulting for the e-discovery market. He is responsible for developing and executing an integrated marketing and communications plan, which is particularly important given FRONTEO’s rebranding to integrate UBIC North America and its subsidiaries.

We discussed the rebranding, the impact it will have on the company’s business, and the key factors that distinguish FRONTEO from its competition, among other topics. In addition, FRONTEO is sponsoring and participating the Today’s General Counsel exchange on e-discovery on July 18th and 19th at the New York City Bar Association.

Listen to our interview below: