Ideas, Guidance & Perspective
Ideas, Guidance & Perspective
Ideas, Guidance & Perspective
law firm
The Value of Video in Your Marketing
January 11th, 2019 → 5:15 pm @ Ari Kaplan
I spoke with Christina Hammond and Joe Hammond, the co-founders of Producify, a digital content production company.
We discussed the genesis of Producify, the mistakes that legal professionals are making in showcasing their services with video, quick ways that marketing leaders can upgrade their firm’s videos, whether high-quality video requires professional equipment, and how this type of marketing is evolving.
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ari kaplan &ari kaplan advisors &Blog &branding &competitive advantage &entrepreneurs &ghostwriter &ghostwriting &law firm &law firm profitability &law firm websites &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &marketing &professional services &reinventing professional services &Reinvention &video &writer &writing
Navigating a New Era of Analytics
January 4th, 2019 → 1:55 pm @ Ari Kaplan
I spoke with Caroline Sweeney, the Director of Knowledge Management and Innovation at Dorsey & Whitney, Joy Holley, the Regional Practice Support Director for the Americas at Bryan Cave Leighton Paisner, and Chris Haley, the Director of Legal Technology for Troutman Sanders eMerge.
We discussed the definition of analytics, why the use of analytics has become so important, the difference between artificial intelligence and analytics, ways to demystify both, how to use success metrics, and where the use of analytics is headed in 2019.
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analytics &ari kaplan &ari kaplan advisors &Blog &chief legal officer &cloud &cloud computing &corporate legal department &e-discovery &electronic discovery &general counsel &ghostwriter &ghostwriting &in-house counsel &innovation &law firm &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &Legal Technology &litigation &litigation support &professional services &reinventing professional services &Reinvention &writer &writing
The 2019 Law Firm Innovation Roadmap
December 12th, 2018 → 11:41 am @ Ari Kaplan
I spoke with Wendy Curtis (named the Most Innovative Lawyer of 2018 by the Financial Times), Kate Orr, and Daryl Shetterly, the Chief Innovation Officer, the Senior Innovation Counsel, and the Director of Orrick Analytics, respectively, for Orrick, a global law firm, which the Financial Times named North America’s Most Innovative Law Firm for the third consecutive year.
We discussed the alignment of Orrick’s new legal tech investment initiative with the firm’s core business, why innovation has taken a more central role in law firm operations in the past year, the impact of Orrick Analytics on the firm’s innovation roadmap, how firms can coordinate their various innovation initiatives under a single effort, best practices for creating a culture of innovation at a large global organization, ways to build multi-disciplinary teams to execute on a unified vision, and how the era of law firm innovation is evolving.
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ari kaplan &ari kaplan advisors &Blog &corporate legal department &efficiency &general counsel &ghostwriter &ghostwriting &in-house counsel &incremental innovation &innovation &law firm &law firm profitability &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &leveraging technology &metrics &professional services &reinventing professional services &Reinvention &writer &writing
Slack and How the Diversity of Communication is Impacting E-Discovery
December 7th, 2018 → 11:25 am @ Ari Kaplan
I spoke with Keith Laska, a board member for Hanzo, a software provider that captures and preserves dynamic web content to help organizations meet compliance requirements, mitigate risk, and simplify e-discovery.
We discussed the biggest challenges corporations are facing today in compliance, risk management, and e-discovery, what makes the diversity of communication so difficult to monitor and manage from a legal perspective, how companies can more effectively address e-discovery and compliance challenges surrounding the use of Slack, and how e-discovery is evolving in light of the changes in how professionals communicate.
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ari kaplan &ari kaplan advisors &Blog &e-discovery &e-mail &e-mail archiving &electronic discovery &entrepreneurs &ghostwriter &ghostwriting &global &in-house counsel &law firm &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &professional services &reinventing professional services &Reinvention &writer &writing
Marketing a Legal Tech Start-Up on a Global Scale
December 3rd, 2018 → 7:30 am @ Ari Kaplan
I spoke with Sacha Kirk, the co-founder and chief marketing officer for Lawcadia, an Australian software company that helps in-house legal teams manage their outside counsel relationships, including selection, budgeting, and spend.
We discussed the genesis of Lawcadia, why it is necessary for in-house legal teams to leverage technology to manage their outside counsel, the associated challenges, the best practices for marketing a legal tech start-up on a global scale, and where the Australian legal tech sector is headed.
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ari kaplan &ari kaplan advisors &australia &Blog &business model &corporate legal department &efficiency &entrepreneurs &general counsel &ghostwriter &ghostwriting &in-house counsel &innovation &law firm &law firm profitability &law-related &lawyers &legal &legal industry &legal management &legal practice &Legal Technology &professional services &reinventing professional services &Reinvention &writer &writing
The Future of E-Learning is Here
November 26th, 2018 → 7:28 am @ Ari Kaplan
I spoke with Steve Gluckman, the founder and CEO of LawFirmElearning, a provider of customized on-demand learning for the legal industry. Steve is the co-author of E-Learning for Law Firms (American Bar Association, 2006) and a former senior fellow with Harvard University’s Center for Business and Government.
We discussed the genesis of LawFirmElearning, how on-demand learning has changed across the legal industry, ways that law firms can leverage e-learning technologies, the challenges associated with doing so and where on-demand learning is headed.
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ari kaplan &ari kaplan advisors &Blog &entrepreneurs &ghostwriter &ghostwriting &incremental innovation &innovation &law firm &law-related &lawyers &legal &legal education &legal ghostwriter &legal industry &legal practice &Legal Technology &leveraging technology &professional services &reinventing professional services &Reinvention &writer &writing
Leveraging Analytics to Advance Legal Services
November 13th, 2018 → 7:50 am @ Ari Kaplan
I spoke with Warren Agin, the director of professional development at LexPredict, a consulting firm focused on legal data strategy, and the founding chair of the ABA’s Legal Analytics Committee.
We discussed his new role at LexPredict, the mission of the ABA’s Legal Analytics Committee, what lawyers need to do to adapt to new technologies, the practical applications of data and analytics, and how he sees the legal field evolving.
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analytics &ari kaplan &ari kaplan advisors &Blog &business development &careers &corporate legal department &efficiency &general counsel &ghostwriter &ghostwriting &innovation &law firm &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &professional services &reinventing professional services &Reinvention &writer &writing
Reinventing Client Communication With Text Messaging
November 9th, 2018 → 6:11 pm @ Ari Kaplan
I spoke with Allison Josephy Key, the sales lead for ZipWhip, a platform that allows law firms and their clients to leverage the firm’s existing telephone infrastructure and interact through text messaging.
We discussed how Zipwhip works, the features in its platform that are most appealing to legal professionals, how users can leverage this technology to enhance their marketing and business development, the advantages of communicating through text over phone and email, and how this level of communication is evolving within the legal profession.
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ari kaplan &ari kaplan advisors &Blog &business development &entrepreneurs &ghostwriter &ghostwriting &incremental innovation &innovation &law firm &law firm profitability &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &marketing &mobile &professional services &profitability &reinventing professional services &Reinvention &small law firms &solo practice &writer &writing
Maximizing Content Migration
November 2nd, 2018 → 7:45 am @ Ari Kaplan
I spoke with Dan Anderson, co-founder and CEO of SeeUnity, a provider of content integration, migration, and synchronization products for law firms, corporations, and government agencies.
We discussed the genesis of SeeUnity, the content integration challenges that law firms are facing, content transformation and how it helps law firms access, manage, and interact with their data, and what law firms should avoid as they migrate from on-premises content management systems to the cloud.
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ari kaplan &ari kaplan advisors &Blog &cloud &cloud computing &content generation &efficiency &entrepreneurs &ghostwriter &ghostwriting &information governance &innovation &law firm &law-related &legal &legal ghostwriter &legal industry &legal management &legal practice &Legal Technology &metrics &professional services &reinventing professional services &Reinvention &writer &writing
Legal Upheaval and Measuring Innovation
November 1st, 2018 → 12:58 pm @ Ari Kaplan
I spoke with Michele DeStefano, a professor of law at the University of Miami School of Law and the founder & executive director of LawWithoutWalls, a think tank designed to create innovations at the intersection of law, business, and technology. She is also a guest faculty member at Harvard Law School’s Executive Education program and the author of the newly released book, Legal Upheaval: A Guide to Creativity, Collaboration, and Innovation (American Bar Association, 2018).
We discussed her background and work at the University of Miami School of Law, her motivation for writing Legal Upheaval: A Guide to Creativity, Collaboration, and Innovation, why she founded LawWithoutWalls, how the profession has changed in the years since she created that organization, whether innovation can be measured, and where the legal industry is headed, among other topics.
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ari kaplan &ari kaplan advisors &Blog &careers &corporate legal department &efficiency &general counsel &ghostwriter &ghostwriting &in-house counsel &incremental innovation &innovation &law firm &law practice management &law-related &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &professional services &publishing &reinventing professional services &Reinvention &writer &writing
About Reinventing Professionals
The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about any topic, from legal and medical advice to financial planning and accounting suggestions. This blog is designed to offer ideas, guidance, and perspectives on how to effectively navigate a perpetually shifting professional landscape, with a unique focus on the legal industry and the technology that is driving its evolution.