I spoke with David Freeman, the CEO of the David Freeman Consulting Group and founder of the Law Firm CultureShift® process. He is a best-selling author who has written four books on law firm leadership and business development, including his upcoming book – Creating a Cross-Serving Culture Shift: Mastering Cross-Selling for Lawyers and Leaders.

We discussed how the economic realities of running a law firm are fueling interest in cross-selling, ways to shift your culture to support cross-selling opportunities, how to overcome key challenges, and how to get started. He shares of few of the 13 accelerators that can help firms thrive in the current market, including getting and acting on client feedback, as well as creating trusted relationships within the firm.

Listen to our interview below: