I spoke with David Freeman, the CEO of the David Freeman Consulting Group and founder of the Law Firm CultureShift® process. He is a best-selling author who has written four books on law firm leadership and business development, including his upcoming book – Creating a Cross-Serving Culture Shift: Mastering Cross-Selling for Lawyers and Leaders. We discussed how the economic realities of running a law firm are fueling interest in cross-selling, ways to shift your culture to support cross-selling opportunities, how to overcome key challenges, and how to get started. He shares a few of the 13 accelerators that can help firms thrive in the current market, including getting and acting on client feedback, as well as creating trusted relationships within the firm.