The Value of Video in Your Marketing

January 11th, 2019 → 5:15 pm @ Ari Kaplan

I spoke with Christina Hammond and Joe Hammond, the co-founders of Producify, a digital content production company.

We discussed the genesis of Producify, the mistakes that legal professionals are making in showcasing their services with video, quick ways that marketing leaders can upgrade their firm’s videos, whether high-quality video requires professional equipment, and how this type of marketing is evolving.

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Reinventing Client Communication With Text Messaging

November 9th, 2018 → 6:11 pm @ Ari Kaplan

I spoke with Allison Josephy Key, the sales lead for ZipWhip, a platform that allows law firms and their clients to leverage the firm’s existing telephone infrastructure and interact through text messaging.

We discussed how Zipwhip works, the features in its platform that are most appealing to legal professionals, how users can leverage this technology to enhance their marketing and business development, the advantages of communicating through text over phone and email, and how this level of communication is evolving within the legal profession.

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Aligning Legal Education with the Business of Law

August 23rd, 2018 → 9:12 am @ Ari Kaplan

I spoke with Anthony Crowell, the dean and president of New York Law School, which recently launched a Business of Law Institute and released a market research report called – The Business of Law: A Market Research Study to Explore Opportunities for New York Law School Students – which helped to support the new initiative. [Disclosure: New York Law School engaged Ari Kaplan Advisors to produce this new report.]

We discussed the genesis of the Business of Law Institute, why it was important for the study to combine qualitative interviews, quantitative analytics, and student focus groups, the report’s key findings, its surprises, and how the law school’s new initiative reflects the trajectory of legal education and the profession.

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Reinventing the Way Lawyers Communicate

March 14th, 2018 → 7:40 am @ Ari Kaplan

I spoke with Keith Lee, a lawyer, author, and blogger in Birmingham, Alabama. He has been blogging at Associates Mind for eight years and recently created LawyerSmack, a private community for attorneys interested in discussing practice-related issues with their peers in real time.

We discussed the genesis of LawyerSmack, how it works, the community’s most active groups, what is driving its popularity, the surprising benefits of its creation, and what its growth indicates about the changing nature of communication in the legal profession.

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Legal Tech Start-Up Perspectives on Success in the New Year

December 19th, 2017 → 10:49 am @ Ari Kaplan

I spoke with a number of the participants from the LexisNexis Legal Tech Accelerator, including:

• Ryan Alshak, the CEO of Ping, an artificial intelligence-supported timekeeping and analytics platform for enterprise-level time and billing at law firms.
• Alex Hewitt, the director of operations for vTestify, a web application that enables lawyers to conduct depositions and gather testimony remotely.
• Tunji Williams, the co-founder and CEO of DealWIP, a cloud-based workflow integration platform for corporate legal matters.

And, David Schnurman, the CEO of Lawline, a leading provider of continuing legal education, who shared insights from his upcoming book – Break Through Your Walls: Bring Your Entrepreneurial Sledgehammer.

We discussed lessons learned in 2017, how the legal industry will shift in 2018, and ways that legal tech start-ups take advantage of new technology, changing expectations, and general market trends in the New Year.

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ari kaplan &ari kaplan advisors &billing &Blog &careers &Client Billing &cloud &cloud computing &david schnurman &e-billing &efficiency &entrepreneurs &general counsel &ghostwriter &ghostwriting &in-house counsel &law firm &law firm profitability &law practice management &law-related &lawline &lawline.com &lawyers &legal &legal ghostwriter &legal industry &legal management &legal practice &Legal Technology &marketing &professional services &project management &reinventing professional services &Reinvention &small law firms &writer &writing

The Alignment of E-Discovery, Technology, and Industry Insight

October 11th, 2017 → 7:01 am @ Ari Kaplan

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The Connection Between Customer Service and Client Satisfaction

August 31st, 2017 → 7:31 am @ Ari Kaplan

I spoke with Ryan Adams, the resort manager for the Chatham Bars Inn. We discussed the connection between customer service and client satisfaction, how technology is impacting client expectations, and the key elements of adding value.

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The Content-Driven Future of Legal Marketing

August 23rd, 2017 → 9:15 am @ Ari Kaplan

I spoke with Montina Portis, the founder and CEO of Creative Internet Authority, a digital marketing company that specializes in video production and promotion for lawyers and law firms.

We discussed the genesis of the Creative Internet Authority, why video is an important element of law firm marketing, the types of videos lawyers should create, and the future of legal marketing.

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ari kaplan &ari kaplan advisors &Blog &business development &entrepreneurs &getting published &ghostwriter &ghostwriting &law firm &law firm profitability &law firm websites &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal management &legal practice &Legal Technology &management &managing partners &marketing &personal branding &professional services &reinventing professional services &Reinvention &small law firms &solo practice &web design &writer &writing

Reinventing Pre-Paid Legal Services and Elevating the Law

June 7th, 2017 → 8:28 am @ Ari Kaplan

I spoke with Keri Norris, the senior vice president for regulatory affairs and chief legal officer at LegalShield, a provider of pre-paid legal services.

We discussed the chief legal officer’s role at LegalShield, the benefits of pre-paid legal services, the organization’s Elevate by LegalShield conference (July 6-8, 2017), and how the company is adapting to the changing legal market.

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Marketing in an Ethically Compliant Fashion

September 21st, 2016 → 7:55 am @ Ari Kaplan

I spoke with Robert Aicher, the President and CEO of CloudLaw, the maker of Zeekbeek, a national online legal marketplace.

We discussed the genesis of Zeekbeek, its distinction from other sites that help lawyers market their services, what Zeekbeek offers to bar associations, and how it provides a forum for lawyers to practice in an ethically compliant fashion, among other topics.

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ari kaplan &ari kaplan advisors &Blog &cloud &cloud computing &entrepreneurs &ghostwriter &ghostwriting &innovation &law firm &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal management &legal practice &legal project management &Legal Technology &marketing &personal branding &professional services &profitability &reinventing professional services &Reinvention &writer &writing