marketing – Reinventing Professional Services by Ari Kaplan

Category: marketing

September 17, 2019

Legal Tech CEO Shares Success Tips

I spoke with David Schnurman, the founder and CEO of Lawline, a leading provider of continuing legal education, and the author of The Fast Forward Mindset: How to Be Fearless & Focused to Accelerate Your Success (Highpoint Executive Publishing, 2019). We discussed his work at Lawline, the inspiration for The Fast Forward Mindset, the most impactful lesson in the book, its 30-day challenge, and suggestions for other entrepreneurs interested in writing a book, among other topics.

August 16, 2019

ILTACON Spotlight: The Value of Firm Intelligence Over Experience Management

I spoke with Barry Solomon, executive vice president at Foundation Software Group, the developer of a firm intelligence platform used by lawyers, KM professionals, marketing and business development leaders, and an array of individuals responsible for the business and practice of law. We discussed the value of focusing on firm intelligence over experience management and how it is impacting law firms.

The Quirky Lawyer and Legal Technology in Spain

I spoke with Isabella Galeano, a law professor at Esade Law School in Barcelona, host of The Quirky Lawyer podcast, and the founder of The Technolawgist media platform. We discussed the genesis of The Technolawgist, how it aligns with The Quirky Lawyer podcast, trends in the Spanish legal market, ways that lawyers are distinguishing themselves in the current market, and the direction of the legal industry.

Using Technology to Tell Better Stories in the Courtroom

I spoke with Travis Luther, the founder of Law Father, a legal technology and trial support firm, which is also the developer of trialline.net. We discussed the genesis of Law Father, the release of Trial Line, how technology has changed the way lawyers tell stories in the courtroom, ways that it has improved how they organize cases and develop strategies, and where case management technology is headed. Listen to our interview below:

February 14, 2019

Legaltech Unplugged Day Three

Thank you to the following individuals for sharing their perspectives with me on the third day of Legaltech 2019:

Chris Bright, VP of Marketing, Zapproved
Ian Campbell, President & CEO, iCONECT
Corey Douglas, Director, Consilio
Monica Enand, CEO, Zapproved
Brad Harris, Distinguished Fellow of E-Discovery, Zapproved
Linda Kish, Chief Marketing Officer, Level 2 Legal Solutions
Tineke Mann, eBusiness Manager, The Information Management Group
Joy Murao, Founder & CEO, Practice Aligned Resources
Bill Piwonka, Chief Marketing Officer, Exterro
Ajith Samuel, Chief Product Officer, Exterro
Dr. Silvia Hodges Silverstein, Executive Director, Buying Legal Council
Kelly Struck, VP of Marketing, Consilio

Listen to our interview below:

February 7, 2019

Legaltech 2019 Unplugged Day Two

Thank you to the following individuals for sharing their perspectives with me on the second day of Legaltech 2019:

Bob Ambrogi, Publisher of LawSites and Host of LawNext
Craig Ball, Court-Appointed Special Master and E-Discovery Consultant
Josh Becker, Chairman of Lex Machina and Head of Legal Analytics, LexisNexis
Shawn Gaines, VP of Marketing, Relativity
Caroline Hill, Editor-in-Chief, Legal IT Insider
Robert Hilson, Senior Marketing Director, Logikcull
Kate Holmes, Managing Director, FTI Technology
Jack Newton, Co-Founder and CEO, Clio
Chris Pogue, Head of Services, Security, and Partner Integrations, Nuix
Alexis Robbins, Marketing Manager, Knovos
Rod Vawdrey, Group CEO, Nuix

Listen to our interview below:

January 29, 2019

Perspectives in Anticipation of Legaltech 2019

Thank you to the following industry leaders for sharing their perspectives in anticipation of Legaltech 2019:

Doug Austin, VP, CloudNine
Rajitha Boer, Founder, Yerra Solutions, an Elevate Company
Jim Delkousis, Founder, Persuit
Ian Faith, Director of Marketing, Ipro
Rebecca Goodman-Stephens, Berdon
Kevin Harris, Project Manager, Orion Legal Management Systems
Shane Jansz, Head of E-Discovery & IG Solutions, Nuix
Tricia Johnson, Director of Marketing, Q Discovery
Rick Merrill, CEO, Gavelytics
Diane Miller, Senior Director of Marketing, Lighthouse
Mike Quartararo, Founder, eDPM Advisory Services
Jerome Raguin, VP, Elevate
Joey Seeber, CEO, Level 2 Legal Solutions
Leigh Vickery, Director of Innovation, Level 2 Legal Solutions
Frank Vitale, CMO, Berdon
Stacy Ybarra, VP Marketing, Lighthouse

Listen to our interview below:

January 11, 2019

The Value of Video in Your Marketing

I spoke with Christina Hammond and Joe Hammond, the co-founders of Producify, a digital content production company.

We discussed the genesis of Producify, the mistakes that legal professionals are making in showcasing their services with video, quick ways that marketing leaders can upgrade their firm’s videos, whether high-quality video requires professional equipment, and how this type of marketing is evolving.

Listen to our interview below:

November 9, 2018

Reinventing Client Communication With Text Messaging

I spoke with Allison Josephy Key, the sales lead for ZipWhip, a platform that allows law firms and their clients to leverage the firm’s existing telephone infrastructure and interact through text messaging.

We discussed how Zipwhip works, the features in its platform that are most appealing to legal professionals, how users can leverage this technology to enhance their marketing and business development, the advantages of communicating through text over phone and email, and how this level of communication is evolving within the legal profession.

Listen to our interview below:

August 23, 2018

Aligning Legal Education with the Business of Law

I spoke with Anthony Crowell, the dean and president of New York Law School, which recently launched a Business of Law Institute and released a market research report called – The Business of Law: A Market Research Study to Explore Opportunities for New York Law School Students – which helped to support the new initiative. [Disclosure: New York Law School engaged Ari Kaplan Advisors to produce this new report.]

We discussed the genesis of the Business of Law Institute, why it was important for the study to combine qualitative interviews, quantitative analytics, and student focus groups, the report’s key findings, its surprises, and how the law school’s new initiative reflects the trajectory of legal education and the profession.

Listen to our interview below:

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