I spoke with Roman Zelichenko, an attorney and the founder of both GMI Rocket, a marketing firm for immigration lawyers, and LaborLess, a cloud-based software platform for H-1B visa compliance. We discussed the genesis of both companies, the value of digitizing traditionally paper-based processes, the unique nature of marketing for immigration lawyers, how the pandemic has impacted the way lawyers market, ways that marketing will change in 2021.
I spoke with Tracy LaLonde, the founder of the professional development consultancy Xaphes and the author of The Joychiever Journey: Evade Burnout, Surpass Your Goals and Out-Happy Everyone (James House Media, November 30, 2020). We discussed her inspiration for writing The Joychiever Journey, whether legal professionals are happy, best practices for finding joy in your work, and the link between joy and innovation.
I spoke with Scott Wallingford, the Vice President and General Manager of LexisNexis’ Law Firm Software Solutions business unit. We discussed the new LexisNexis Interaction business development initiative, how law firms can identify new strategies and tactics in their 2021 business plans, and the most effective business development techniques for the New Year.
I spoke with Carolyn Elefant, an attorney, who focuses her practice on energy and environmental matters. She is also the author of several books, including the popular, Solo by Choice: How to Be the Lawyer You Always Wanted to Be, and has been blogging at MyShingle for almost 18 years. She is producing a virtual conference called the Lawyer Mom Owner Summit for lawyers who are moms that own or want to start a law firm. We discussed the Summit, what its attendees can expect, and how the practice of law has changed.
I spoke with Brian Albert, the co-founder and CEO of Videobolt.com, a cloud-based platform for creating affordable custom videos with professional spokespeople. We discussed the genesis of Videobolt.com, how it works, the advantage of using a professional spokesperson in your videos, how the pandemic impacted Videobolt.com, and how video in legal marketing is evolving.
I spoke with Jon Tobin, a lawyer and the founder of Counsel for Creators, which is a Los Angeles-based law firm that works with clients in the arts, entertainment, software development, and other sectors, and offers a legal services subscription to make the law accessible for small businesses. We discussed the advantages of a subscription model for lawyers, ways that it empowers clients, and how to develop one.
I spoke with Matt Homann, the founder of Filament, a company that designs and facilitates virtual and in-person meetings. We discussed the genesis of Filament, whether you can replicate a memorable in-person event experience online, recommendations for developing successful online programs, and how legal events are evolving.
I spoke with James Barclay, the head of client success at Passle, a sales and marketing platform focused on professional services. We discussed how professionals should approach content creation in the current environment, ways that Passle enhances how individuals can broadcast content, the benefits of a LinkedIn audit, and how content creation has changed in a work-from-home world.
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