Reimagining Law Firm Marketing

March 8th, 2019 → 2:46 pm @ Ari Kaplan

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of Best Practices in Law Firm Business Development and Marketing (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession.

We discussed the genesis of Best Practices in Law firm Business Development and Marketing, the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

Listen to our interview below:

ari kaplan &ari kaplan advisors &best practices &Blog &business development &client satisfaction &entrepreneurs &ghostwriter &ghostwriting &innovation &law firm &law firm profitability &law-related &lawyers &legal &legal ghostwriter &legal industry &legal management &legal practice &Legal Technology &marketing &professional services &reinventing professional services &Reinvention &writer &writing

Legaltech Unplugged Day Three

February 14th, 2019 → 1:39 pm @ Ari Kaplan

Thank you to the following individuals for sharing their perspectives with me on the third day of Legaltech 2019:

Chris Bright, VP of Marketing, Zapproved
Ian Campbell, President & CEO, iCONECT
Corey Douglas, Director, Consilio
Monica Enand, CEO, Zapproved
Brad Harris, Distinguished Fellow of E-Discovery, Zapproved
Linda Kish, Chief Marketing Officer, Level 2 Legal Solutions
Tineke Mann, eBusiness Manager, The Information Management Group
Joy Murao, Founder & CEO, Practice Aligned Resources
Bill Piwonka, Chief Marketing Officer, Exterro
Ajith Samuel, Chief Product Officer, Exterro
Dr. Silvia Hodges Silverstein, Executive Director, Buying Legal Council
Kelly Struck, VP of Marketing, Consilio

Listen to our interview below:

ari kaplan &ari kaplan advisors &best practices &Blog &business development &conference &document review &e-discovery &efficiency &electronic discovery &entrepreneurs &ghostwriter &ghostwriting &innovation &law firm &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &legal tech new york &Legal Technology &marketing &personal branding &professional services &reinventing professional services &Reinvention &writer &writing

Legaltech 2019 Unplugged Day Two

February 7th, 2019 → 9:24 am @ Ari Kaplan

Thank you to the following individuals for sharing their perspectives with me on the second day of Legaltech 2019:

Bob Ambrogi, Publisher of LawSites and Host of LawNext
Craig Ball, Court-Appointed Special Master and E-Discovery Consultant
Josh Becker, Chairman of Lex Machina and Head of Legal Analytics, LexisNexis
Shawn Gaines, VP of Marketing, Relativity
Caroline Hill, Editor-in-Chief, Legal IT Insider
Robert Hilson, Senior Marketing Director, Logikcull
Kate Holmes, Managing Director, FTI Technology
Jack Newton, Co-Founder and CEO, Clio
Chris Pogue, Head of Services, Security, and Partner Integrations, Nuix
Alexis Robbins, Marketing Manager, Knovos
Rod Vawdrey, Group CEO, Nuix

Listen to our interview below:

analytics &ari kaplan &ari kaplan advisors &best practices &Blog &business development &business model &cloud &cloud computing &e-discovery &efficiency &electronic discovery &entrepreneurs &general counsel &ghostwriter &ghostwriting &in-house counsel &incremental innovation &innovation &law firm &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &legal tech new york &Legal Technology &litigation support &marketing &professional services &reinventing professional services &Reinvention &writer &writing

Perspectives in Anticipation of Legaltech 2019

January 29th, 2019 → 6:56 am @ Ari Kaplan

Thank you to the following industry leaders for sharing their perspectives in anticipation of Legaltech 2019:

Doug Austin, VP, CloudNine
Rajitha Boer, Founder, Yerra Solutions, an Elevate Company
Jim Delkousis, Founder, Persuit
Ian Faith, Director of Marketing, Ipro
Rebecca Goodman-Stephens, Berdon
Kevin Harris, Project Manager, Orion Legal Management Systems
Shane Jansz, Head of E-Discovery & IG Solutions, Nuix
Tricia Johnson, Director of Marketing, Q Discovery
Rick Merrill, CEO, Gavelytics
Diane Miller, Senior Director of Marketing, Lighthouse
Mike Quartararo, Founder, eDPM Advisory Services
Jerome Raguin, VP, Elevate
Joey Seeber, CEO, Level 2 Legal Solutions
Leigh Vickery, Director of Innovation, Level 2 Legal Solutions
Frank Vitale, CMO, Berdon
Stacy Ybarra, VP Marketing, Lighthouse

Listen to our interview below:

ari kaplan &ari kaplan advisors &Blog &e-discovery &electronic discovery &ghostwriter &ghostwriting &in-house counsel &innovation &law firm &law-related &lawyers &legal &legal ghostwriter &legal industry &legal tech new york &Legal Technology &litigation support &marketing &professional services &reinventing professional services &Reinvention &writer &writing

The Value of Video in Your Marketing

January 11th, 2019 → 5:15 pm @ Ari Kaplan

I spoke with Christina Hammond and Joe Hammond, the co-founders of Producify, a digital content production company.

We discussed the genesis of Producify, the mistakes that legal professionals are making in showcasing their services with video, quick ways that marketing leaders can upgrade their firm’s videos, whether high-quality video requires professional equipment, and how this type of marketing is evolving.

Listen to our interview below:

ari kaplan &ari kaplan advisors &Blog &branding &competitive advantage &entrepreneurs &ghostwriter &ghostwriting &law firm &law firm profitability &law firm websites &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &marketing &professional services &reinventing professional services &Reinvention &video &writer &writing

Reinventing Client Communication With Text Messaging

November 9th, 2018 → 6:11 pm @ Ari Kaplan

I spoke with Allison Josephy Key, the sales lead for ZipWhip, a platform that allows law firms and their clients to leverage the firm’s existing telephone infrastructure and interact through text messaging.

We discussed how Zipwhip works, the features in its platform that are most appealing to legal professionals, how users can leverage this technology to enhance their marketing and business development, the advantages of communicating through text over phone and email, and how this level of communication is evolving within the legal profession.

Listen to our interview below:

ari kaplan &ari kaplan advisors &Blog &business development &entrepreneurs &ghostwriter &ghostwriting &incremental innovation &innovation &law firm &law firm profitability &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &marketing &mobile &professional services &profitability &reinventing professional services &Reinvention &small law firms &solo practice &writer &writing

Aligning Legal Education with the Business of Law

August 23rd, 2018 → 9:12 am @ Ari Kaplan

I spoke with Anthony Crowell, the dean and president of New York Law School, which recently launched a Business of Law Institute and released a market research report called – The Business of Law: A Market Research Study to Explore Opportunities for New York Law School Students – which helped to support the new initiative. [Disclosure: New York Law School engaged Ari Kaplan Advisors to produce this new report.]

We discussed the genesis of the Business of Law Institute, why it was important for the study to combine qualitative interviews, quantitative analytics, and student focus groups, the report’s key findings, its surprises, and how the law school’s new initiative reflects the trajectory of legal education and the profession.

Listen to our interview below:

ari kaplan &ari kaplan advisors &Blog &careers &e-discovery &efficiency &electronic discovery &employment &entrepreneurs &general counsel &ghostwriter &ghostwriting &in-house counsel &incremental innovation &innovation &law practice management &law school &law students &law-related &lawyers &legal &legal and compliance &legal education &legal ghostwriter &legal industry &legal practice &Legal Technology &leveraging technology &litigation support &marketing &reinventing professional services &Reinvention &Students &writer &writing

Reinventing the Way Lawyers Communicate

March 14th, 2018 → 7:40 am @ Ari Kaplan

I spoke with Keith Lee, a lawyer, author, and blogger in Birmingham, Alabama. He has been blogging at Associates Mind for eight years and recently created LawyerSmack, a private community for attorneys interested in discussing practice-related issues with their peers in real time.

We discussed the genesis of LawyerSmack, how it works, the community’s most active groups, what is driving its popularity, the surprising benefits of its creation, and what its growth indicates about the changing nature of communication in the legal profession.

Listen to our interview below:

ari kaplan &ari kaplan advisors &Blog &careers &entrepreneurs &ghostwriter &ghostwriting &in-house counsel &incremental innovation &innovation &law firm &law practice management &law-related &lawyers &legal &legal ghostwriter &legal industry &legal practice &Legal Technology &marketing &professional services &reinventing professional services &Reinvention &small law firms &solo practice &writer &writing

Legal Tech Start-Up Perspectives on Success in the New Year

December 19th, 2017 → 10:49 am @ Ari Kaplan

I spoke with a number of the participants from the LexisNexis Legal Tech Accelerator, including:

• Ryan Alshak, the CEO of Ping, an artificial intelligence-supported timekeeping and analytics platform for enterprise-level time and billing at law firms.
• Alex Hewitt, the director of operations for vTestify, a web application that enables lawyers to conduct depositions and gather testimony remotely.
• Tunji Williams, the co-founder and CEO of DealWIP, a cloud-based workflow integration platform for corporate legal matters.

And, David Schnurman, the CEO of Lawline, a leading provider of continuing legal education, who shared insights from his upcoming book – Break Through Your Walls: Bring Your Entrepreneurial Sledgehammer.

We discussed lessons learned in 2017, how the legal industry will shift in 2018, and ways that legal tech start-ups take advantage of new technology, changing expectations, and general market trends in the New Year.

Listen to our interview below:

ari kaplan &ari kaplan advisors &billing &Blog &careers &Client Billing &cloud &cloud computing &david schnurman &e-billing &efficiency &entrepreneurs &general counsel &ghostwriter &ghostwriting &in-house counsel &law firm &law firm profitability &law practice management &law-related &lawline &lawline.com &lawyers &legal &legal ghostwriter &legal industry &legal management &legal practice &Legal Technology &marketing &professional services &project management &reinventing professional services &Reinvention &small law firms &writer &writing

The Alignment of E-Discovery, Technology, and Industry Insight

October 11th, 2017 → 7:01 am @ Ari Kaplan

Listen to our interview below:

ari kaplan &ari kaplan advisors &Blog &e-discovery &electronic discovery &entrepreneurs &forensic technology services &general counsel &getting published &ghostwriter &ghostwriting &in-house counsel &innovation &law firm &law practice management &law-related &lawyers &legal &legal and compliance &legal ghostwriter &legal industry &legal practice &Legal Technology &litigation &litigation support &marketing &predictive coding &professional services &reinventing professional services &Reinvention &technology assisted review &writer &writing