Category: marketing
Home / ari kaplan /
September 18, 2023

ILTACON 2023 Trends and Takeaways Mixtape

At the 2023 International Legal Technology Association Conference, I had the privilege of speaking with leaders from various organizations for this #ILTACON2023 mixtape. They included: Josh Baxter and Dan Hauck of NetDocuments, Peter Zver of Bundledocs, Jorn Vanysacker of Henchman, Josh Blandi of Unicourt, Juan Ramirez of NSerio, Ken Block of LegalMation, and Early Stephens of Actionstep. We discussed their objectives for the conference, key trends, and important takeaways. Music credit: Good Morning St. Martin by Aldous Ichnite.

September 15, 2023

Summer Vacations and the Power of Client Service

I spoke with Billy Scott, General Manager of the Virginia Hotel and Cottages in Cape May, New Jersey. We discussed the secret to maintaining the highest level of client service, adapting to changing customer preferences, and encouraging team members to collectively support a common mission, and how the travel experience is evolving.

September 1, 2023

The Difference Between Crisis Communications and Public Relations

I spoke with Nathan Miller, the CEO and Founder of Miller Ink, a full-service strategic and crisis communications firm in Los Angeles. We discussed the difference between crisis communications and public relations, how lawyers and legal teams can diffuse a potential crisis, and what law firms should consider when hiring and managing a communications team.

July 20, 2023

Streamlining the DSAR Process and Ensuring Compliance with Data Privacy Regulations

I spoke with Bill Piwonka, Chief Marketing Officer at Exterro, a provider of legal GRC software designed for in-house legal, privacy, and IT teams at Global 2000 and AmLaw 200 organizations. We discussed recent developments in privacy in the US and abroad, best practices to streamline the DSAR process, and techniques for ensuring compliance with data privacy regulations.

June 23, 2023

New Report on Dynamic Leadership, Rapid Growth, and Increased Profitability in a Post-Pandemic Era

I spoke with Lydia Flocchini, the Chief Marketing Officer at SurePoint Technologies, Debbie Foster, the CEO at Affinity Consulting, and Laura Wenzel, the Global Director of Product Marketing at iManage. We discussed the new report that the three companies have just released – Dynamic Leadership, Rapid Growth, and Increased Profitability in a Post-Pandemic Era: Insights on Navigating Digital Transformation in the Modern Law Firm – based on interviews with 18 chief operating officers, 10 executive directors, one chief executive officer, and one chief administrative officer at midsize law firms.
June 20, 2023

Combining Human Talent and Technological Support in Business Development

I spoke with David Kamien, the Founder and CEO of Mind-Alliance Systems, a provider of MindPeer, a business development and customer intelligence software platform. We discussed how the increased availability of data has affected the way law firm leaders approach marketing and business development, who is responsible for client intelligence in a modern law firm, and balancing human talent and technological support in legal business development.

June 9, 2023

Using Generative AI to Provide Greater Client Value

I spoke with Greg Coates and Kennan Samman, the VP for Generative AI and the Vice President for Global Product Sales, respectively, at Litera, a software company that provides document lifecycle, deal management, and firm intelligence solutions to the legal profession. We discussed how Litera is integrating AI into the company’s portfolio of products, ways that AI helps lawyers provide more value to their clients, and the steps law firm leaders should take to prepare their firms for the increased usage of AI.
April 20, 2023

The Importance of Developing Systems to Grow a Legal Practice

I spoke with Michael Chastaine, a criminal defense attorney, coach, radio host, and the author of five books including LegalEase: The Ultimate Guide on How to Survive a Law Practice. We discussed the challenges that solo practitioners and small firm leaders have with growing their practice in the current market, developing systems to grow a legal practice, the most common mistakes lawyers make in running their firms, and considerations for solo and small firm lawyers selling their practice.

March 7, 2023

Business Process Outsourcing for Small Law Firms and Small Software Companies

I spoke with Chris Stock, the Founder and CEO of ShiftSixOS, a business process outsourcing company focused on supporting small law firms and small software companies. We discussed the distinctions between ShiftSixOS and other outsourcing services, the legal markets on which ShiftSixOS is focusing, and how business process outsourcing is evolving.
March 1, 2023

Understanding the Impact of CRM on Law Firm Success

I spoke with Neil Cameron, the lead analyst at Legal IT Insider, a leading legal technology website and the publisher of the Orange Rag newsletter, which has just released a new report focused on law firm CRM systems (download available here). We discussed the benefits that law firms are seeing in their deployment of CRM, the importance of measuring the ROI of a firm’s business development initiatives, and how the use of CRM in law firms is evolving.

Copyright © 2009 - 2023 Ari Kaplan Advisors LLC
Please wait...

test

Subscribe to the Reinventing Professionals podcast and be the first to know when our next interview is published!
I am sooo excited! Sign me up :)