I spoke with Christy Burke, president and founder of Burke & Company, a public relations and marketing firm specializing in legal tech, and Doug Austin, editor of eDiscovery Today, a publication covering the electronic discovery industry, about their new podcast: He Said, She Said. We discussed the first episode focused on diversity, equity, and inclusion, the key takeaways, topics for future programs, and trends driving e-discovery and legal technology forward.
I spoke with Jay Sheldon, the general manager of the Equinox Golf Resort and Spa in Manchester, Vermont. We discussed ways to create unique client experiences, how hospitality and general client preferences have changed in the pandemic, and how organizations are adapting to a dynamically shifting business climate.
I spoke with Elisabeth Steele Hutchison, the director of admissions at the University of Hawai’i School of Law, and the founder of Work from Home University, a consultancy that teaches lawyers how to use Zoom more effectively. We discussed a range of best practices for online meetings and the skills that are necessary to thrive in legal moving forward.
I spoke with Aaron Street, the co-founder and CEO of Lawyerist.com, one of the largest online communities of small firm lawyers. He is a co-host of the weekly Lawyerist Podcast and is the co-author of The Small Firm Roadmap. We discussed the growth of Lawyerist, the challenges that solo practitioners and small firm lawyers faced from the pandemic, solutions for that community, and Lawyerist’s strategic investment in The Law Practice Exchange.
I spoke with Ian Nelson, the co-founder of Hotshot, a leading provider of digital learning programs for lawyers. We discussed how short videos and interactive applications help lawyers practice, the aspects of remote learning the company emphasized during the pandemic, and how professional development will evolve in 2021.
I spoke with Susan Duncan, a law firm management consultant, who helps firms and lawyers develop more business through client service and loyalty programs, She is also the author of Building Enduring Client Loyalty: A Guide for Lawyers and Their Firms. We discussed how she defines client loyalty, the challenges to earning it, and strategies for solidifying stronger relationships with clients in a post-pandemic environment.
I spoke with Tobias Heining, the Berlin-based director of business, clients, and strategy for Osborne Clarke Germany. We discussed new ways that professionals are approaching business and client development, best practices for engaging with clients and prospects remotely, changes that law firms have made that will remain permanent when legal professionals return full-time to their central offices, and how technology has helped lawyers engage during the pandemic.
I am speaking today with Andrea Cannavina, the founder of LegalTypist, a virtual assistant service focused on the legal profession that is celebrating its 20th anniversary. We discussed the genesis of LegalTypist, the increasing levels of self-sufficiency among lawyers during the pandemic, projects that are best-suited to a virtual assistant, and advice for those interested in building a business that serves the legal profession.
I spoke with Roman Zelichenko, an attorney and the founder of both GMI Rocket, a marketing firm for immigration lawyers, and LaborLess, a cloud-based software platform for H-1B visa compliance. We discussed the genesis of both companies, the value of digitizing traditionally paper-based processes, the unique nature of marketing for immigration lawyers, how the pandemic has impacted the way lawyers market, ways that marketing will change in 2021.
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