I spoke with Christina Hammond and Joe Hammond, the co-founders of Producify, a digital content production company.
We discussed the genesis of Producify, the mistakes that legal professionals are making in showcasing their services with video, quick ways that marketing leaders can upgrade their firm’s videos, whether high-quality video requires professional equipment, and how this type of marketing is evolving.
I spoke with Allison Josephy Key, the sales lead for ZipWhip, a platform that allows law firms and their clients to leverage the firm’s existing telephone infrastructure and interact through text messaging.
We discussed how Zipwhip works, the features in its platform that are most appealing to legal professionals, how users can leverage this technology to enhance their marketing and business development, the advantages of communicating through text over phone and email, and how this level of communication is evolving within the legal profession.
I spoke with Anthony Crowell, the dean and president of New York Law School, which recently launched a Business of Law Institute and released a market research report called – The Business of Law: A Market Research Study to Explore Opportunities for New York Law School Students – which helped to support the new initiative. [Disclosure: New York Law School engaged Ari Kaplan Advisors to produce this new report.]
We discussed the genesis of the Business of Law Institute, why it was important for the study to combine qualitative interviews, quantitative analytics, and student focus groups, the report’s key findings, its surprises, and how the law school’s new initiative reflects the trajectory of legal education and the profession.
I spoke with Keith Lee, a lawyer, author, and blogger in Birmingham, Alabama. He has been blogging at Associates Mind for eight years and recently created LawyerSmack, a private community for attorneys interested in discussing practice-related issues with their peers in real time.
We discussed the genesis of LawyerSmack, how it works, the community’s most active groups, what is driving its popularity, the surprising benefits of its creation, and what its growth indicates about the changing nature of communication in the legal profession.
I spoke with a number of the participants from the LexisNexis Legal Tech Accelerator, including:
And, David Schnurman, the CEO of Lawline, a leading provider of continuing legal education, who shared insights from his upcoming book – Break Through Your Walls: Bring Your Entrepreneurial Sledgehammer.
We discussed lessons learned in 2017, how the legal industry will shift in 2018, and ways that legal tech start-ups take advantage of new technology, changing expectations, and general market trends in the New Year.
I spoke with Ryan Adams, the resort manager for the Chatham Bars Inn. We discussed the connection between customer service and client satisfaction, how technology is impacting client expectations, and the key elements of adding value.
I spoke with Montina Portis, the founder and CEO of Creative Internet Authority, a digital marketing company that specializes in video production and promotion for lawyers and law firms.
We discussed the genesis of the Creative Internet Authority, why video is an important element of law firm marketing, the types of videos lawyers should create, and the future of legal marketing.
I spoke with Keri Norris, the senior vice president for regulatory affairs and chief legal officer at LegalShield, a provider of pre-paid legal services.We discussed the chief legal officer’s role at LegalShield, the benefits of pre-paid legal services, the organization’s Elevate by LegalShield conference (July 6-8, 2017), and how the company is adapting to the changing legal market.
I spoke with Robert Aicher, the President and CEO of CloudLaw, the maker of Zeekbeek, a national online legal marketplace.
We discussed the genesis of Zeekbeek, its distinction from other sites that help lawyers market their services, what Zeekbeek offers to bar associations, and how it provides a forum for lawyers to practice in an ethically compliant fashion, among other topics.
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