May 16th, 2012 → 10:27 am @ Ari Kaplan
I had the chance to participate in the Law Firm Marketing Masters series and on a recent visit to New York City, I met with its creator, Dan Toombs, the founder of Grow Your Firm, an Australian web marketing company that assists professional services firms with enhancing their digital presence. We discussed the state of the Australian market and the benefits of leveraging Vizibility, among other topics. Watch our interview below:
March 28th, 2012 → 7:13 am @ Ari Kaplan
When I wrote Reinventing Professional Services, I spotlighted changes in many different fields, including medicine. I spoke with visionary leaders like Bryan Vartabedian, MD, a pediatric gastroenterologist at Texas Children’s Hospital/Baylor College of Medicine, who writes and speaks about the convergence of social media and medicine, and practitioners. I also profiled transformations in teleradiology and sleep medicine, as well as the promise of pharmaceutical vending machines and obtaining an online diagnosis, among others.
Adam Bluestein takes a comprehensive look at how mobile health care is revolutionizing the practice of medicine in Fast Company’s February issue: As Smartphones Get Smarter, You May Get Healthier: How mHealth Can Bring Cheaper Health Care To All, which includes this great infographic.
February 1st, 2012 → 6:30 am @ Ari Kaplan
There is a great sense of optimism at this year’s Legal Tech New York conference. I had the chance to capture some of the perspectives from the show, including:
Samantha Miller, the director of product management for website services at LexisNexis, who discussed Client Center’s 2012 Software & Industry Information Association (SIIA) CODiE Award for Best Legal Solution.
ABA Legal Rebel, Ken Adams, the author of A Manual of Style for Contract Drafting (ABA 2d ed. 2008) and the founder of Koncision, discussing his 2012 alliance with global contracts powerhouse, Business Integrity, makers of ContractExpress.com.
Bob Krantz, the dynamic CEO of Mindseye Solutions discussing the company’s technology and its impact on the discovery process.
January 3rd, 2012 → 7:15 am @ Ari Kaplan
I had the good fortune of interviewing Tony Williams, the founder of Jomati Consultants and the former managing partner for Clifford Chance, for Reinventing Professional Services and during my visit to London late last year. We discussed trends in the legal profession for 2012 and Williams noted that “Law firms are going through a massive transformation … and it is really just beginning.” He highlighted that law firms are coming to terms with a more sophisticated buyer, globalization, and relatively flat profitability. These factors, among others, are causing firms to think about how they operate, the clients they target, and the markets in which they provide services. In 2012, Jomati will be releasing a report addressing the shape of the new law firm and offering ideas for increasing profitability and competing in new markets, including those throughout Asia and Africa. Watch our interview below:
December 22nd, 2011 → 7:05 am @ Ari Kaplan
During my visit to London over Thanksgiving to speak at the 2011 BigHand User Conference, I met with Andrew Partridge, co-founder of Mondaq about the evolution of content distribution and the value of metrics in marketing. He noted that since the market has changed, professionals are much more focused on who reads their work, why and for how long. Metrics that can profile those readers and permit organic follow-up are increasingly important. Ultimately, content generation is about showcasing your expertise, he notes. “The key is getting to the detailed analytics behind the readership.” Watch our interview below: