In my new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), I profiled, among many other ideas, Zipnosis, a web-based services that allows you to interact with a live doctor and receive a diagnosis (and associated prescription) in about 10 minutes for $25. And, for $9.95/month, LawyerUp will provide you with “a top-notch, pre-screened lawyer working for you within 15 minutes.” LawyerUp (discussed more fully in – NYT: Delivering a Lawyer Within 15 Minutes (Soda Extra)) and Zipnosis represent a new breed of companies reinventing once closely protected professional practices.
