During my recent appearance at the ACLEA conference, in part to sign books for attendees courtesy of Fastcase, I had the chance to interview Stuart Teicher, who is featured in Reinventing Professional Services and with whom I co-presented “Copywriting in a 140-Character World” at the Boston event.

Teicher notes that in order to achieve both professional success and personal satisfaction, one must pursue a principled practice guided by the rules of ethics in any particular discipline.  Listen to how his advice can help you reinvent your business in the video below: