I had the good fortune of interviewing Tony Williams, the founder of Jomati Consultants and the former managing partner for Clifford Chance, for Reinventing Professional Services and during my visit to London late last year. We discussed trends in the legal profession for 2012 and Williams noted that “Law firms are going through a massive transformation … and it is really just beginning.” He highlighted that law firms are coming to terms with a more sophisticated buyer, globalization, and relatively flat profitability. These factors, among others, are causing firms to think about how they operate, the clients they target, and the markets in which they provide services. In 2012, Jomati will be releasing a report addressing the shape of the new law firm and offering ideas for increasing profitability and competing in new markets, including those throughout Asia and Africa. Watch our interview below: