Seth Godin’s recent blog post – The Simple Power of One a Day – captures the essence of how professionals can generate momentum from incremental innovation.  He highlights that there are at least 200 working days a year and we can commit to completing a single marketing task on each one of them, including:

  • Sending handwritten notes
  • Blogging about a client’s experience (with permission, of course)
  • Making an introduction
  • Reading the first few chapters of a business or ‘how-to’ book
  • Using video to teach your clients to do something
  • Taking a 10-minute walk and writing down at least five ideas for how to improve what you offer the world
  • Changing something on your website and tracking its effectiveness
  • Helping a non-profit in a significant way

“Enough molehills is all you need to have a mountain,” Godin concludes.  Please feel free to e-mail me or leave a comment and I would be happy to send you a PDF of my tip sheet, which includes a variety of additional ideas that will help you create opportunity.