I spoke with Janet Falk, the Chief Strategist at Falk Communications and Research, which provides public relations and marketing communications services to attorneys, business owners, and consultants. We discussed how attorneys can best prepare for their next meeting or conference, conduct effective follow-up, and maximize attendance at remote events.
I spoke with Ioana Good and Adrien Maines, partners in Promova, a branding and public relations firm, as well as the co-developers of Find a Rainmaker, a behavioral assessment application. We discussed the value of a behavioral assessment tool, ways that the legal industry can use it to enhance decision-making on revenue generation, coaching, and team formation, and how the behavioral assessment process is evolving.
I spoke with Nathan Miller, the CEO and Founder of Miller Ink, a full-service strategic and crisis communications firm in Los Angeles. We discussed the difference between crisis communications and public relations, how lawyers and legal teams can diffuse a potential crisis, and what law firms should consider when hiring and managing a communications team.
I spoke with Larry Port, the founder and CEO of Rocketmatter, a cloud-based legal practice management and time and billing software product, about Rocket X1, the company’s new Internet marketing agency and hosting platform.We discussed the company’s mission to combine public relations, website design, search engine optimization, and marketing. Port noted that by building accountability in marketing, leveraging analytics, and structuring a creative message, users will realize unprecedented results.
When I was in Australia for the ALPMA conference, a colleague told me about SourceBottle, a popular press leads service based in Australia that has been operating in the region for a few years. I discussed the value of such services in Reinventing Professional Services, and SourceBottle founder Rebecca Derrington explains in this blog post why she has launched the free sourcing tool to support women’s interests in the US and Canada:
In North America, existing PR connection tools cover any industry, from technology to healthcare to financial services and education. But when you consider that 85 percent of consumer purchases in the US are made by women, awareness of the ‘sheconomy’ means more products and services are being developed that cater for female consumers, more marketers are focusing on reaching specific female demographics, and more bloggers and journalists are covering topics related to women’s interests.
That’s why I felt there was a need for a journalist-to-source tool that was exclusively focused on topics around women’s interests, including beauty & fashion, business, home & lifestyle, health, parenting and relationships. And that’s what SourceBottle for North America does. It doesn’t duplicate what already exists. Instead, it’s tailored specifically and only for journalists and bloggers who need sources for their stories on women’s interests, and for PR pros who represent expert sources (male or female) who can provide insight on these topics.
Try it out and let me know what you think. Watch the video below for further insight: