I spoke with Eric Hunter, the Director of Knowledge, Innovation & Technology Strategies at Bradford & Barthel, a California law firm. He is also the Executive Director of Spherical Models, a consultancy that focuses on spherical business models through innovations in big data, strategic pricing, predictive analytics, and social media. The Ark Group recently released his new book: “The Sherlock Syndrome, Strategic Success through Big Data and the Darwinian Disruption.”We discussed his inspiration for writing the book, its target audience, and the convergence of creativity and business models.