ZocDoc is a free service that allows patients to book appointments with their doctors online. Great idea, no?  Started in September of 2007 to help people find and make dentist appointments in New York City, it now offers primary care, dermatologist, eye-doctor, ENT, orthopedist, OB/GYN, allergist, podiatrist, cardiologist, pediatrician, radiologist and psychiatrist appointments in New York, Los Angeles, Chicago, Dallas, Philadelphia, Houston, Washington, DC, Atlanta and San Francisco.  It was reinventing medicine then and now with its recent $50 million round of funding, it is sure to completely transform the industry.

Like ZocDoc, Minneapolis-based Zipnosis, a digital diagnosis company that provides an online diagnosis and triage for minor health conditions, is rethinking the professional practice.  When I profiled the company for Reinventing Professional Services in late 2010, it was piloting its service in Minnesota, but just a few months late they are available in Washington, Colorado and Pennsylvania, with expectations that more states will participate in the near future.  I had a chance to interview Jon Pearce, the company’s CEO, and he shares his thoughts on the genesis of the Zipnosis, its mission and the evolution of medicine.